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For the traditional definition of consumer, often launched from demographic criteria such as age, place of residence. But such standards have been a problem division, which is difficult to fully quantify the numbers reflect consumer spending habits and personality. At present ethnographic approach and thinking has begun to gradually used for the advertising industry. Ethnography is a research method in anthropology. Researchers with open mind, a long time into the study of ethnic groups or communities, through personal interviews, observations and questionnaires and other means, to obtain information on the phenomenon of ethnic activities, and from the analysis of the cultural characteristics and values ??of ethnic groups at the same time establish a theoretical framework for the study of ethnic groups. This method has an excellent effect in-depth presentation of the characteristics of the group, particularly in the consumer perceptual characteristics of women into the main market is very effective. So, the women's market advertising campaign, Nike and Adidas are analyzed from the perspective if Ethnography, which one more win? Competition 2009: Nike's "Metamorphosis" vs Adidas "Me, Myself" 2009, Nike's advertising campaign to promote women's market theme is "transformation", and Adidas female marketing theme is "Me, Myself". Nike "transformation" campaign theme, for an effective event marketing offensive. It set off a nationwide "National College Girl Dance Competition," and with the "My Metamorphosis" as the theme of the commercials, combined with a comprehensive network promotion. The Adidas hit "Me, Myself" banner, with the mainstream media in "Me, Myself" advertising, and earlier launched a "Me, Myself" women's thousands of fitness activities, and launched the "Who is Next Myself "main star of activities, also use the network to promote the means. But the starting point of the policy, there are many differences between the two place, behind this, it is the analysis of different groups of consumers. consumer groups to select Nike: ?????? adidas: ?????? In the role of lifestyle in the process of advertising process, the groups choice is the first step. Ethnic gathering has something in common in that, companies are finding these groups and gain insight into the lifestyle, it is a critical step in refining the policy. Nike: young and growing family. In the Retro jordans for sale promotion strategy in 2009, in fact, Nike targeted groups, mainly from the group of girls college. Under this position, grasp the lifestyle characteristics of this group, and their media habits are very important. Nike chose the "National Undergraduate Campus Dance Competition" forms of activities in major colleges and universities to expand activities in the form of layers of selection, led the college girls to participate in sports dance enthusiasm, Nike's brand influence is also popular. and put in the form of advertising media is also customary for the girls universities, network-based. The purchasing power of this group slightly weaker, but wins in its growth, and the community because of the way their collective lives, their mutual influence is stronger between. The positioning and Nike are the main push of the former group is different. The groups targeted Nike getting younger and younger, but also further foster the efforts made for its market. adidas: Urban Mature family. Whether it is media placement strategy or its marketing theme for the object appears, select Adidas are already relatively mature female white-collar groups. Select this group, its superior in that it has a relatively stable purchasing power and brand loyalty. on the group's choice, the two groups is different, does not exist which is more accurate, but reflects their different business strategies, and key competitive in that, for these two groups of insight, which companies do more effective. Values: Core Concepts mining Nike: ?????? adidas: ????? ?? In the ethnographic approach, constitute the core values ??of lifestyle is one of the most important ethnic characteristics. After determining population, derived from the values ??of the core group, and then to refine the values ??of consumer groups and grasp the whole advertising campaign in the most critical and important content, using ethnographic methods, can in this process more effectively grasp. According to the research, the Chinese women's awareness of fitness has gone through three stages. To date, the relationship between China Women and Sport has greatly changed. Behind this change, it is the change of female values. The first stage: looking outside of self-identity, concern external evaluation. In 1987, China's first Aerobics Fitness center open society, then more and more as the main form of aerobics with fitness center in the community have been opened, spare time go to the gym, hop aerobics became the most people indispensable activities. And in this heat behind bodybuilding, more important are women looking for "beauty" in the process. The second stage: to find self-concept, feelings of self-concern. With the improvement of China's economic and cultural level, the various forms of foreign fitness programs was introduced; such as: dumbbell, pedal, hip-hop, Tae stroke, Latin dance, yoga, at first it is directly named them "dumbbell aerobics "" tread very aerobics "and so on. Women are more concerned in their trendy form of exercise. Aerobic exercise, this new concept instead of "aerobics." The third stage: a breakthrough find themselves looking for diversification possible. Women gradually to the "healthy" for the fitness guidelines. Female fitness no longer merely calisthenics as the preferred item, hip-hop, step aerobics, Tae stroke, Latin dance, taekwondo, badminton, tennis and other start popular, eve cheap foamposites n in the past female fear of outdoor sports (such as jogging, hiking) began warming. This stage to promote diversification and fitness behavior to "healthy" for the fitness guide established ideas. Under this change, the concept of Nike and that is: "Metamorphosis." Women transformation, first in connotation, its interpretation of the self-confidence of women to meet the challenges arising from the grounds. Followed by the performance in epitaxy: in activities to promote the diffusion from a simple movement to combine dance and music, further breaking the traditional concept of knowledge for the sport. In fact, this strategy period from Nike Goddess has been continued ever since. Back in 2006, Nike Goddess Nike Women fitness program in mainland China edition: "Love your body" (Love, You Body). The core content of the program is to make sports fashion, more to join the popular elements, so that the Nike brand tone becomes more affinity and fashion sense in the female market. And 2009 Nike Nike activities are further combined with dance and music, so that women's sport richer connotation, but also reflects the current "cross communication" imagination. As the girls danced vigorously in music, they for the "transformation" of understanding more for the young and energetic self-challenge and passion, which for this population, it should be more attractive a concept, is also a way to adapt to the change of lifestyle of Chinese women. It can be said, to 2009, Nike's marketing strategy transition to another stage: At this stage, women have to face, to challenge, the external environment is no longer what it was, but self breakthrough. The Adidas core concept is "Myself" - focus on the self, the connotation of the concept of emphasis is another attitude to life - female self-consciousness, which is manifested by the extension lifestyle sports to yoga and other concerns Self movement started. To emphasize the "concern self" concept, combined with Adidas elements compose a variety of sports including aerobics yoga Adidas, Adidas body jam aerobics, dance aerobics Adidas, Adidas Aerobic Kickboxing. This four aerobics action simplicity yet rich rhythm, and the concept of Nike's own dance classes coincide. Adidas and Nike are different ethnic groups, promising groups for Nike, the more passionate is their expression patterns and habits behind is its desire to transcend life values; and for Adidas, its ethnic groups is more concerned about the self is an inward, partial static groups. on Chinese women walked the stage, the Adidas is encouraged and determined to meet the female consumer self-concept, self-attention stage experience, and Nike, it has been the transition to encourage women to seek self-breakthrough, the multifaceted challenges of life. Obviously, although in the form of health behavior, both found in the trend of diversification of women, but in the grasp of underlying values, the definition of Nike to be more to advance, because the Chinese women's values ??coincide in their advertising strategy and trends exercise regime. In the advertising theme of continuity with the previous strategy, the Nike theme also performed slightly better. advertising in lifestyle performance Nike: ?????? adidas: ?????? Ethnographic Method lifestyle, which hold the values ??of the kernel, and the extension is its performance in the way of life, this method is more cond Cheap foamposites for sale ucive to accurately understand the consumer. Advertising strategy, after refining the concept, it is important to their lifestyle consumer groups conducted grasp and performance. According to the advertising performance characteristics: advertising performance figures closer to the ideal consumer, the more able to arouse their sympathy. Nike: advertising spokesperson for the group of female athletes, and creative expressions as a combination of reality and fantasy cartoon. Nike's 2009 advertising campaign performance into "the transformation in the attack", "transformation in the dance", "transformation in the rhythm", "transformation in the movement as the" plurality of sub-topics. Athletes in the network movie monologue is more able to express a woman's sense of self-challenge. "Beach volleyball is not only a sport. In this sport, you need to overcome not only yourself and your opponent and the natural environment. My name is Sonia Kong, is a beach volleyball player. I like beach volleyball, It can not only challenge my physical strength, but also to test my psychology. " In the live performance of athletes, adding cartoon elements. Switching the real world and the fantasy world, so that such commercials have more incentive element, its chosen sport include: sandbags, kickboxing, jump rope, bike and dance. adidas: advertising performance appearing in a public image of their own personalized fitness trainer, and its creative elements involved in sports such as sandbags, yoga, aerobics. spontaneously, Adidas and Nike also uses relatively similar inner monologue form. It should be said, in this way, indeed appeal to women is relatively strong. "BOBO, an in-depth soul of breathing, meditation Heaven once, every time a new freshman, updated every time a perfect woman" ...... These modeled with a fitness coach, combined with real narrative technique different digital elements, greatly boosted the women to find themselves with the movement coordination between. We can say this is the spread of the movement of the soul. Copy to dig in female psychology, also conveys emotion female individual under different conditions, the number of full spread of power makes more impressive was added. And by "Me, Myself" story collection, this advertising campaign presented realistic style also shows its significance: to encourage every woman to find and tell their stories, to find their true selves beyond social define my role really outside. Define and Adidas, the performance was calm, true, with a sense of maturity, different performance was built on its ethnic groups; On the closely ethnic values ??and lifestyle, Nike performance was passionate, imaginative Different above. media to convey the way Nike: ?????? adidas: ???? ??? Deep core values ??in life outside of the extension, the ethnographic research also includes the surface, a variety of ethnic groups living habits. Reflected in the advertising strategy, from ethnic choose - Value refining - lifestyle after performance, the next step is a variety of ethnic groups under study habits role of the media to convey the intensity of the implementation. In this round, the Nike performance even more creative. Nike: "Metamorphosis" college woman dancing competitions, training camps and other diversified Nike event marketing activities. In the media of choice, Nike has always been very little use of the mass media, Cheap foamposites for sale event marketing prefer, NIKE held every year thousands of people "dance party", the transformation of different topics, from the "do sports, do it yourself" to "woman adhere to more "and so on. In the 2009 campaign, the Nike still is event marketing as the main carrier. 1. waged a "My metamorphosis" Campus woman dancing contest activities nationwide, which have started in Xiamen University, South China Agricultural University, South China Normal University, Jinan University, Guangzhou Sports University, Southwest University and other universities. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2.nikewomen.com official website of Nike Training Club. This network club can help women create tailor-made training courses target areas such training courses include a variety of core strength training, strength training and endurance training, provide useful information to consumers, while advertising campaign to convey the content, construct give consumers an effective community. 3. with QQ and "Baidu knows" and other younger customary means of boosting the network. NIKE and QQ launch of the "My Metamorphosis" QQ SHOW with competition, allow consumers to take advantage of NIKE's possible to mix and match a variety of products, and to determine the winner network popular. Meanwhile, "Baidu knows" to launch "Your transformation, Baidu know" theme, the establishment of long-term sports advice columns in women's sports column. Beginning in March 2009, Nike sports experts online to answer any questions consumers encountered in sports and fitness. This fact reflects the use of the network of community cohesion consumer trend. QQ and Baidu, can be said to be one of several network tools currently younger most intimate contact, can be seen on the media habits of Nike is expected to hold its young growing family, or more precise. So Adidas is how to do it? Adidas is also used event marketing, such as the March 28, 2009, Adidas "Me, Myself" women's thousands of fitness activities held in Shanghai Minhang Stadium, numerous Adidas trainers led nearly a thousand female consumer who conducted a campaign experience. Meanwhile, Adidas announced and launched the Adidas flagship Star contest titled "Who is next 'Me, Myself'". The activities take network selection method to encourage consumers and Adidas star coaches, showed off a digital-related sports stories their activity winners will have the opportunity to become the Adidas Winter 2009 women's marketing activities of the main star. But objectively speaking, currently used in a similar way to promote the business has a lot of activity influence is not optimistic. This and many big brands are targeting urban Mature family made misjudgments is the same, when the draft solicitation similar network more and more, then behind this event attracts relatively mature communities where the highlights? Their media habits and participation habits and advertising strategies is not able to match the expectations? On match media selection and ethnic groups, Nike is slightly win. adopt lifestyles insight to plan advertising campaign After the increasingly diverse female fitness behavior, hidden inner experience and feelings of women, but for all women eager for the enterprise market to grasp and discover a. This way of life for the target groups, from the core to the outer layer of the indicators can be divided as: 1 values; 2 behavior; 3 Cheap jordans online Other habits include media habits, etc... the most hidden of women's values, but it is important women in the marketing communication button that can be impressed. In the advertising campaign, for which values ??and lifestyles effectively grasp, you need to go through: 1. Through Values ??were to grasp the mentality of the consumer, and according to which the extraction of the concept. This concept should be full call to action, within the expected values ??of consumer groups. 2. grasp the manifestations of behavior, as a form of advertising. Advertising forms should target groups of lifestyles and forms to expand effectively grasp, try to reflect proximity, sparking the first identity of consumers. 3. analysis derived consumer media habits and use appropriate channels to make it arrives. these links will determine the brand can resonate with consumers, along with the decision of the influence of the brand loyalty and consumers, so no matter Nike or Adidas are trying to tap the consumer now groups of delicate feelings. 20 1960 rise in the British advertising company AP (Account Planner) system, so advertising planners complete range of ethnic groups into the life, and the most intimate experiences and understanding of consumer values ??and its external manifestations, has slowly become today's domestic enterprises to accept the method. In fact, at this point, ethnographic concepts and methods habit has irreplaceable advantages, but if we can consciously use in consumer insight, you can more effectively explore the characteristics of consumer groups, and aroused deep ethnic resonate.While Nike has not yet been released Hyperchase, but a pair of co-branded version was the first to grab the limelight. Planning seems to fragment cooperation with Nike's design is far from over, overwhelmed by the choice of the two sides to build uppers whole army green, black modified details, white dynamic fly line and then let the shoes lined in stark contrast color immersive, midsole and heel for a little ink dots is allowed to flow very mean. It is reported that the shoes will be February 12 at designated shops for sale on the brand, and interested friends may wish to look it. NBA playoff coverage sneakers 5.5 2014-05-06 22:51:52 Today the NBA conducted a total of 2 playoff contest: Nets Raptors 104-103, the Eastern Conference semifinals qualify for the big score 4-3, the game against the Heat. Johnson 26 points, Kevin Garnett 12 points and 11 rebounds, Paul Pierce 10 points, the Raptors Amir - Johnson 20 points and 10 rebounds, Lori 28 points, DeRozan 18 points; 96-119 Mavericks Spurs, Tony Parker 32 points, Ginobili 20 points and Tim Duncan 15 points, the Mavericks Dirk Nowitzki 22 points, Harris 17 points. Spurs next round will be against the Trail Blazers. Next, enter today's NBA playoff coverage sneakers. Danny - Green: Nike Zoom Flight 98 The Glove Monta - Ellis: Air Jordan 8.0 Dirk - Dirk Nowitzki: Nike Hyperdunk 2012 German - Harris: adidas Crazy 1 - Tim Duncan: adidas Crazyquick DeJuan - Blair: Nike Zoom Kobe Venomenon 4 test Wye - Leonard: Air Jordan XX8 SE Joe - Johnson: Air Jordan 16 Terrence - Ross: Nike Air Flightposite Exposed Demar - DeRozan: Nike Kobe 9 EM Amir - Johnson: Air Jordan 3 Retro New Balance entered the skateboard industry from CT891 start 2013-12-08 22:50:16 Two days ago we reported Cheap air jordans for sale over the popular brand New Balance announced that it will get involved in the field of skateboarding shoes, overwhelmed by New Balance released its debut into the skateboard industry, but in fact we had the shoe in two months ago for everyone exposed. The CT891 shape is very simple, very flat shoes, exactly how the performance, they made you feel the upper and lower leg. Nike LeBron 11 Low SE "Bright" commercial information 2014-07-23 11:03:43 & nbsp; Nike LeBron 11 "Champion Kit" commercial information as we reported yesterday, it has appeared on sale Yellow Foot Locker, but more recently exposed the world's best news, "Champion Kit" in the Nike LeBron commercial messages 11 Low SE also exposed out shoes at Foot Locker will be on sale this weekend. Nike LeBron 11 Low SE "Champ Pack" color: Bright / Gold Number: 695224-970 Release date: 07/28/14 (Foot Locker) Price: $ 190 & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;Nike Air Max 2 Strong 2013-12-08 22:49:44 "Suns" real appreciation on the Internet recently exposed a suns Nike Air Max 2 Strong, the Nike Air Max; 2 Strong for version has released in 2000, but the design of complex moment is more faithful to the original years. The upper uses a high sheath of protective ankle socks, providing better protection. But the palm is still domineering ivory. It is reported that this shoe will be released in the spring of 2013, at a price of $150.Nike Air Max Hyperposite 2013-12-08 22:35:25 red and black color real spy exposure new season in addition to Lunar Hyperdunk, Air Max Hyperposite in the new season will be a lot of players at the foot of the boots, today we once again bring a pair of red and black color of the Air Max Hyperposite, Hyperfuse, black shoe material collocation red Foamposite, white like Swoosh Portland pioneer color, I do not know as the pioneer of the main inside Aldridge will wear the shoe game? Let's wait and see.[Chinese shoes Network - Brand News] Germany, Hezuo Herzogenaurach (February 6, 2013) - in 2013 for the internationally renowned Sportlifestyle brand PUMA is pioneering initiative in terms of a year, PUMA launched a new cross-functional sports platform - motion nature (The Nature of Performance), in order to rekindle the brand in functional sports market. "Movement essence" Platform In addition to excite football, running, training and innovative fitness products, but also heralded a new marketing campaign. PUMA Tokyo (stores) hold adequate dynamic running conference PUMA "movement essence" Platform is a clear thread, so that all of its functional sports products Foreign demonstrate a consistent sound, look and feel. "Movement Nature" from nature, it inspires athletes instinct best, show both a full personality but also for more people to receive product areas. The areas include: PUMA Football nature series: Whether you are born desire power, love speed or "crazy ball", PUMA products can provide to stimulate and enhance individual and team instincts products. PUMA running series of nature: our desire to run longer tedious, we give very ordinary running with freshness, our goal is to let you go outside. PUMA Golf (PUMA Golf), PUMA Training (PUMA Training), PUMA Fitness (PUMA Fitness) as well as eco-outdoor PUMA (PUMA Ecosphere) series also comes from a similar inspiration, and it is reflected in the implementation of each creative in. "Motion Nature" online and offline activities with advertising partners Droga5 co-sponsored the event with the product as the main character, and with a minimalist style of presentation. Simple gray background, the runway as the stage, the technical features of the product as the main information, the athletes by movement of gesture to show their 'peak time'. PUMA in the "nature of the movement," the creative use of the new style, like athletes inspire us to inspire and unearth our natures. PUMA also works with video production companies Juliet Zulu as "the essence of the movement," develop a series of short films and TV commercials, these works will start in February 2013 on a platform to launch online. "'motion nature' help us to issue a unique voice in the field of functional products." PUMA international marketing director Philip ?Q ?R Mori (Filip Trulsson) said: "This platform across all of our sports product categories, In a compelling and credible way to show having a top performance of PUMA products and the most natural user experience. " and "sports Nature" platform jointly launched there in 2013 spring and summer series, including the new sports shoes as well as running and training apparel. PUMA Mobium Elite PUMA Mobium Elite is a dynamic adequate treadmill (Adaptive Running) of the first generation of sports shoes, the product is based on a number of PUMA and mutually exclusive fusion technology, which Mobium Bands, Windlass Chassis and Expansion Pods make shoes in Running the entire operation with the natural movement of the foot while stretching. A large number of bionics research undertaken two years based on the development and testing, PUMA finalized this new running category - Dynamic adequate running. PUMA Mobium Elite advocate a more natural and more efficient movement of the stride. patch-based motion principle (to tape directly fit athlete muscle tissue) PUMA latest series of training tights, tight pants and tunic further PUMA strip designed directly into clothing lining being. During exercise, this innovative design can help maximize the enhancement of muscle force (stores) amount. PUMA ACTV patch combines the built-in motion design and powerful tight science and technology to create a more convenient use of sports products. By the elastic tape placed in organic clothing inside, PUMA ACTV can mimic muscle movement patterns of athletes and provide micro-vibration massage for a particular site. PUMA RCVR effect for quick recovery after exercise to achieve the best design. PUMA RCVR patch combines the built-in motion design and powerful technology in the sport recovery tight effect, help coordinate the body's natural systems operate and provide support for the most tired muscles. PUMA Mobium, PUMA ACTV and PUMA RCVR as we opened the door to the next generation of functional products, and became the foundation for the whole of the "movement of essence" Platform. In addition to the innovative product line, PUMA will launch a unique set of naming and labeling system in 2013 to facilitate consumers to find the products best suited to their own movement needs. PUMA CELL system includes 14 unit names, each name corresponds to a specific key performance - for example, dryCELL representatives humidity control, visiCELL on behalf of high-visibility, powerCELL on behalf of compression. PUMA CELL is a proprietary system developed by PUMA brand, the system can ensure that the characteristics of the product is clearly communicated to consumers and easy identification by consumers. (Chinese shoes Network - the most authoritative and most professional Footwear News)is close to the end of the year, many of the upcoming next year continue to spread or Air Jordan message engraved shoes. Every year on the third Monday of January is Martin Ruud King of the United States human rights fighter (Martin Luther King, Jr. Jordan) anniversary, Brand is particularly designed for this Air Jordan 1 High version of 'BHM' to meet this festival, in the sale of our information can also see Jordan XX9, containing Air will also have the same idea color appearance. source: KicksOnFireThe release of Island and Nike Stone following the earlier open the fourth wave message of cooperation, we know that the joint will be Sock Dart Mid styles to start, and today in the foreign countries also sent out the cooperation planning style photos, as shown in the picture we can see the launch of the three color, Olive, Navy Black, in particular the three paragraph of the sole has a different color, with black Black through Olive is the basic models; white; Navy sole seems to have distressed effect yellow sense. But more people improved style curious, obvious place is knee socks designed, let the ankle get bigger surrounded and fixed. The material aspect of the whole shoe body feeling using leather material production, but in the last added mixed mesh, plastic, so that the overall atmosphere of the more general Sock Dart is not the same as the details of presentation, dual brand LOGO is put on the tongue. Design of the bottom of each block in the heel of substantial restructuring, joined the particles in the fish, perhaps in weight could be obtained when the new feeling experience. This series is scheduled for public release in January 26th, so please wait. source:Sneakernews2017 PUMA fluorescent night running will be entering a new era, in addition to the continuing emphasis on quality and creative presentation of events beyond adding fluorescence, global synchronization of running service and TRUE YOGA.FITNESS ran the training camp and other innovative content, make the city more show the charm of night running. At the same time, in order to provide more comfortable running friendly night running experience, activities will advance to the cooler climate at the beginning of April held a grand, and with the first "Taipei Keelung river run 21K innovation method" for the first time to host the Taipei tournament, the event date for the Taipei station in 2017 04 - 01 August (six), Kaohsiung Station - 04 2017 08 June (six). In addition, this year will continue to cooperate with the "LoveShoes.TW" public service running platform, inviting people to do public welfare, support grassroots athletes, and use love to make night run more meaningful. - 2017 PUMA fluorescent night running men to draw for except for participants talked about the cool night running experience, PUMA will provide multiple fluorescent night running international service, especially with the Taipei Gala Hotel and Grand Hi Lai Hotel accommodation facilities planning cooperation, launched the "45% off night run fluorescent preferential accommodation project", so that every field running friends can have a more thoughtful and comfortable, can experience the local enthusiasm the tour ran feeling. At the same time, PUMA in collaboration with TRUE YOGA.FITNESS, first launched "PUMA fluorescent - night run runners before training camp", the coach and the course content of the unique creative collocation fluorescent runners, let in the preparation for the event but also can enjoy the richer. In addition, this has added a number of friendly and considerate services, such as: clothing, stamping services, language services, etc., so that the global friends from home and abroad can more easily and easily experience the charm of the night run. 2017 PUMA night run 〉Air Jordan XXXI 'Fint Print' Taiwan area will be sold at a particular store in September 17th at 6900 yuan. We are responsible for arranging the distributors who are currently selling their products in Facebook. The actual selling methods, mechanisms and locations are subject to the announcement of the stores. More information on shoe listings is also available on the Kenlu Calendar news. Wuchang 23Air Jordan 1 & 9 Retro "Birmingham Barons" will be sold off two pairs of the weekend, we all prospecting shoe currently has announced the sale to organize dealers to stay in the Facebook, of course there will be some department store sale, also please telephone inquiries, the actual selling way mechanism and transaction place please to store the announcement. Wuchang 23 smile sports a Hang Sports / Air Jordan 1 Retro source: Sneakernews Jeremy Lin this season since joining Adidas Basketball, and the brand of his value is quite obvious, in addition to advertising shooting portrait of his debut single, he more than earlier exposure to this receipt for a variety of color photographs of 2 Crazyquick Low, in addition to the Rockets jersey with all kinds of collocation of color, and he has been in the environmental protection week color earlier in a game, according to the Crazyquick 2 Low spokesman will by the Jeremy Lin post, this is the height of his game and popularity certainly! source: jlin7 classic remodeling, so that the past works of reproduction, in addition to re engraved, many brands also try to modern technology, color matching and so on for classic shoes, so that these "old timers" back to the shoe market. Now, Nike chose the 80s jogging shoes, Air Zoom Mariah, put their uppers on Flyknit knitting material, and fused the appearance of Flyknit Racer, created Nike Air, Zoom, Mariah, Flyknit, Racer. Nike Air MariahIn fact, Nike Air Zoom Mariah Flyknit Racer launched the news early in the first report, orange, blue and white color will be available in June after the publication of the news, this time again is blue, black, brown, Multi-Color four new color open. Air Zoom Mariah Flyknit Racer born in addition to upper innovation also used socks, type system, and in the end the use of Zoom Air, both the appearance and performance of modern shoes. Four new colors are not currently available for accurate listing and are subject to official public confirmation. source: EU, Kicks, /adidas Real Deal in China released three new color, similar to the first tomato red with green and gold decorated middle tongue color full of Christmas color taste; second is the use of animal pattern decoration Collocation Based white blue black color; finally a shoe body multiple use similar noise pattern design and use of vivid color is different from the preceding two paragraphs. Three models are unique, quite good-looking! source: instagram